Partner Playbook: How to Run a Co-Branded Satellite Webinar in Two Hours

MSP marketing teams are constantly searching for fast, low-lift ways to generate leads, re-engage cold accounts, and showcase their expertise. But building a full webinar from scratch (slides, scripts, landing page, emails, social posts) can easily take a week or more. And that’s time most partners simply don’t have.  That’s exactly why we created the Co-Branded Satellite Webinar Toolkit: a ready-made, plug-and-play demand-gen motion you can deploy in two hours or less. Everything is pre-built, pre-written, and designed for quick execution.  As Amy Crowson, Bigleaf’s Director of Brand and Partner Marketing, shared: “You literally just go in, download the deck, and present your webinar… our channel managers will even co-host. Everything’s already done: the promos, the notes, the script.”  This is your streamlined playbook for running a high-impact, co-branded webinar that sparks pipeline fast.   

Why Satellite Webinars Work (Especially Right Now) 

The connectivity landscape is shifting rapidly. Satellite, especially LEO technologies like Starlink, is generating tremendous market buzz, and for good reason. It solves real-world problems businesses are facing today: 

• Delayed fiber installs 
• Connectivity at construction sites and temporary locations 
• Rural and remote challenges 
• Wireless-first business models 
• Backup or tertiary failover needs 

Satellite is a hot topic, and that means your prospects are curious. When you present this new solution alongside Bigleaf’s Cloud Connect, it becomes a powerful way to restart conversations, create urgency, and generate net-new opportunities.  Webinars are the perfect vehicle for that story. And with the toolkit, they’re easier than ever to run.   

What’s Inside the Toolkit (and How to Use Each Piece) 

Everything you need is already done for you, just add your logo and your audience.   

A Co-Brandable Slide Deck 

The deck is structured to give you a polished, 20–30 minute presentation that explains: 

• Why satellite is exploding in popularity 

• How to deploy it in hours 

• How Bigleaf stabilizes wireless connectivity 

• Real-world scenarios for construction, retail, remote sites, and events 

Just drop in your logo, add any customer stories you’d like to reference, and you’re ready to go.   

Speaker Notes + Full Script 

Whether you love presenting or prefer to follow a guide, the toolkit has detailed notes for every slide. Newer presenters can follow it verbatim; seasoned speakers can use it as a framework.   

Email + Social Promotion Assets 

Done-for-you marketing materials include: 

• Email invitations 
• Follow-up reminders 
• Social media posts 
• Suggested talking points 
• Promo graphics 

All customizable, or usable as-is.   

Optional: A Bigleaf Channel Manager as Your Co-Host 

Your Bigleaf Territory Channel Manager can join the session to: 

• Deliver technical insights 

• Add credibility 

• Help field chat/Q&A 

• Share MSP-specific best practices 

This lowers the barrier for partners who haven’t run webinars before or don’t want to present alone.   

Your Two-Hour Setup Plan 

This is the heart of the playbook; the fast path from zero to webinar-ready. 

Hour 1 — Prep and Customization 

1. Download the deck Grab the co-branded presentation from the Partner Portal.
2. Add your logo and details Just replace the placeholders,no design required. 
3. Review the speaker notes Skim the script andidentify any spots where you want to add your local stories. 
4. Coordinate with your TCM Shoot them a quick message to confirm their availability to co-host.
5. Pick a date and time Webinars convert well on Tuesdays through Thursdays.
6. Set up a simple registration page Use the copy included in the toolkit (we’llshare an example below). 

 

Hour 2 — Promotion and Launch 

1. Load the email invites into your marketing tool Send to your house list.
2. Post the pre-written social assets LinkedIn, Facebook, or X; wherever your audience is.
3. Schedule reminder emails A reminder one day before and one hour before works best.
4. Test your mic, camera, and screen-share Five minutes is plenty.
5. Go live. With the deck, script, and co-host support, the lift is minimal.

Your webinar is launched; professionally, quickly, and without internal production headaches.   

A Foolproof Promotion Timeline 

To maximize attendance, follow this simple cadence: 

• Two weeks out: First invite + social announcement 
• One week out: Second invite 
• Three days out: “What you’ll learn” teaser 
• One day out: Final nudge 
• One hour before: Reminder with join link 

This timeline keeps your audience aware and engaged without overwhelming them.   

Roles & Responsibilities — Who Does What? 

A successful webinar doesn’t require a big team. Just clear roles. 

Your MSP Team Handles: 

• Branding the deck 
• Scheduling and hosting the webinar 
• Sending invites and reminders 
• Delivering intro and closing comments 
• Owning follow-up with attendees 

Your Bigleaf Channel Manager Handles: 

• Co-presenting the satellite + Bigleaf content 
• Bringing credibility to technical discussions 
• Answering questions live 
• Supporting you in prep 
• Sharing best practices 

This shared structure creates confidence and eliminates the fear of running a webinar alone.   

CTA Strategy — What You Want Attendees to Do Next 

A strong call-to-action turns interest into opportunity. Consider offering: 

• A free site qualification 
• A “day-one connectivity” pilot 
• A network stability assessment 
• A follow-up Q&A call 
• A downloadable guide for their team 

Keep the CTA simple and outcome-focused, mentioning it at both the beginning and end.   

The Follow-Up Sequence — Where Pipeline Happens 

Webinars generate interest, but follow-up generates revenue. Here’s a partner-ready sequence to plug in immediately: 

Email 1 (Same day): Recording + slides 

Email 2 (Next day): Key takeaways + a link to your CTA 

Email 3 (Day 3): “Would you like us to evaluate one of your sites?” 

Email 4 (Day 7): Invite them to book a quick call or pilot program 

Email 5 (Day 14): Re-engagement email with an offer or use-case highlight 

This cadence ensures you remain top of mind without overwhelming your audience.   

Example Landing Page Copy (Copy/Paste Ready) 

Headline: Deploy Satellite + Bigleaf for Instant, Reliable Connectivity Anywhere  Subhead: Join our co-branded webinar to learn how satellite-powered connectivity delivers fast turn-ups, cloud stability, and business-grade performance.  What We’ll Cover: 

• Why satellite is exploding in popularity 
• How to deploy new sites in hours 
• How to stabilize VoIP, POS, and cloud apps 
• Wireless-first best practices 
• Q&A with your Bigleaf Channel Manager 

CTA: Register Now  This keeps your landing page clean and conversion-friendly.   

Your Fastest Marketing Win Is Already Done for You 

Running webinars doesn’t have to be a major production. With the Satellite Webinar Toolkit, everything from the deck to the script to the promotions is already complete. You simply co-brand, promote, show up… and launch.  As Amy said: “Everything’s already done: the promos, the notes, the script.”  This is how partners build pipeline quickly, efficiently, and with confidence, without adding more work to an already packed schedule.